The Sony A90J BRAVIA XR OLED carves a niche for viewers seeking the pinnacle of picture quality in a home TV. This OLED TV boasts self-illuminating pixels that deliver perfect blacks, infinite contrast, and unmatched color accuracy. Let’s delve into the key features of the A90J to see if it lives up to its reputation as a champion of picture quality.

Sony A90J BRAVIA XR OLED 4K Ultra HD Smart Google TV
  • Stunning OLED display with 4K resolution
  • Perfect black levels and infinite contrast
  • Cognitive Processor XR for enhanced picture quality
  • Dolby Vision and HDR10+ support
  • Google TV integration for seamless content access
  • Slim and stylish design
  • Multiple HDMI 2.1 ports for gaming
  • High price compared to other OLED models
  • Risk of burn-in with static images

Picture Quality

The Sony A90J BRAVIA XR OLED delivers a picture quality unlike any other TV technology. Each pixel in an OLED panel illuminates independently, resulting in perfect blacks. This creates an infinite contrast ratio, where the brightest whites appear next to the deepest blacks without any backlight bleed. This superior contrast translates into a stunningly realistic and immersive viewing experience. Blacks appear inky and devoid of any light emission, creating a sense of depth and dimension that surpasses traditional LED TVs.

The self-illuminating nature of OLED also enables the A90J to achieve exceptional color accuracy. Sony’s Cognitive Processor XR further enhances the picture quality by analyzing content and optimizing color reproduction for a lifelike and natural viewing experience. Whether you’re watching a nature documentary teeming with vibrant colors or a movie filled with rich cinematic tones, the A90J delivers a truly captivating visual experience.

HDR Performance

The Sony A90J BRAVIA XR OLED supports all major HDR (High Dynamic Range) formats, including HDR10, HDR10+, HLG, and Dolby Vision. HDR content offers a wider range of brightness and color compared to standard content, resulting in a more realistic and immersive viewing experience. The A90J’s perfect blacks and high peak brightness allow it to showcase the full potential of HDR content. Highlights appear incredibly detailed and impactful, while dark scenes retain remarkable shadow detail. This expanded range of brightness and color creates a sense of realism that draws you deeper into the content.

Motion Handling

The Sony A90J BRAVIA XR OLED utilizes Sony’s Cognitive Processor XR and XR Motion Clarity technology to ensure smooth and clear visuals during fast-paced scenes. This is particularly beneficial for watching sports, action movies, or fast-moving video games. The combination of these technologies minimizes motion blur and stuttering, keeping up with even the most demanding content. Fast-moving objects appear clear and defined, without any distracting trailing effects.

Sound Quality

The Sony A90J BRAVIA XR OLED goes beyond exceptional picture quality and boasts a sound system designed to complement the visuals. Unlike many TVs with underpowered built-in speakers, the A90J utilizes Acoustic Surface Audio OLED technology. This innovative technology vibrates the entire display panel, creating sound that emanates directly from the screen. This unique approach creates a more immersive and realistic soundscape, where sound seems to originate from where the action is happening on the screen.

While the built-in speakers deliver clear dialogue and a decent soundstage, audiophiles might still consider pairing the A90J with a soundbar for an even more impactful home theater experience. However, for everyday viewing and casual listening, the A90J’s sound system offers a significant improvement over traditional TV speakers.


The Sony A90J BRAVIA XR OLED runs on Google TV, a user-friendly platform that offers a wide selection of streaming apps, media players, and other smart features. You’ll have access to popular options like Netflix, YouTube, Disney+, HBO Max, and many more. The included remote control allows for easy navigation and control of the TV’s features. Additionally, Google Assistant integration enables voice commands for added convenience.

Gamers will appreciate the A90J’s features like Auto Low Latency Mode (ALLM) and HDMI 2.1 compatibility with high refresh rates and Variable Refresh Rate (VRR) support. These features minimize input lag and ensure smooth and tear-free visuals for a responsive and enjoyable gaming experience.


The Sony A90J BRAVIA XR OLED boasts a minimalist design that complements most modern living spaces. The slim bezels minimize distractions and keep the focus on the stunning picture quality. The build quality feels excellent, with a sturdy and sleek design that exudes a sense of quality. The cable management system helps keep wires organized and hidden from view, contributing to the TV’s clean aesthetic.


The Sony A90J BRAVIA XR OLED positions itself as a premium TV for discerning viewers seeking the best possible picture quality. While its price tag reflects its top-tier performance, the A90J delivers a truly transformative viewing experience.

The perfect blacks, infinite contrast, exceptional color accuracy, and outstanding HDR performance of the Sony A90J come at a premium price. However, for viewers who prioritize an unparalleled home theater experience, the A90J delivers exceptional value. It surpasses traditional LED TVs in picture quality and offers features like Acoustic Surface Audio OLED for a truly immersive audiovisual experience.

Here’s a quick breakdown for users with specific needs:

  • Ideal for: Viewers seeking the absolute best picture quality with perfect blacks, infinite contrast, and exceptional color accuracy
  • Consider alternatives if: You have a limited budget or prioritize a powerful built-in sound system that eliminates the need for a soundbar


The Sony A90J BRAVIA XR OLED emerges as a top contender for viewers seeking a luxurious home theater experience. Its self-illuminating OLED technology delivers a picture quality unlike any other, while the Cognitive Processor XR further enhances visuals and optimizes content for a lifelike experience. While the sound quality is good, some users might prefer to pair it with a soundbar for an even more impactful setup. The user-friendly Google TV platform with built-in Chromecast and gamer-friendly features make it a well-rounded package. However, users with a limited budget or those who prioritize a powerful built-in sound system might want to explore alternative options. Consider your budget, viewing preferences, and desired features to make the best decision for your next TV.

This Sony A90J BRAVIA XR OLED review offers a comprehensive overview of its features, performance, and value proposition. By understanding its strengths and considerations, you can determine if this OLED TV is the perfect fit for your home theater aspirations.

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